In this article, you will read about guardian gears, which got recently featured in Shark Tank India. guardian gears founder, guardian gears tank bag, guardian gears owner, guardian gears shark tank India, guardian gears and guardian gear website
Introduction to the Pitch
They have started their pitch by describing the love of people for riding and motorbikes. This startup is co-founded by Tasneem Badri and Ismail Badri.
What are Guardian Gears?
| Company | Guardian gears |
| Founder | Tasneem Badri and Ismail Badri. |
| Business Category | Premium Riding Gears Brand |
| Valuation and Net Worth | Rs 6 Crore |
| Funding Asked | Rs 30 Lakhs for 5% Equity |
| TV Show | SHARK TANK INDIA |
| Episode | 23 |
| Investor | – |
| Funding Granted | Deal got closed |
| Date | 19 January 2022 |
Guardian Gears is based out of Sikandrabad. This startup came into existence when Ismail saw a motorbike photo in a magazine and then he purchased the bike. When he went to the market to look for the best gear for the bike all his looks went in vain. He did not find any good gears shop in the city.
They started their first Motorbike Gear store by the name of “Gear up your motorcycle store. When started interacting with the biking community of India then they identified a gap in Motorbike luggage.
More than 30,000 Consumers have appreciated then for the quality of their products. Their products are available on their website and across 70 Stores in India.
How did this brand start?
In 2018 Guardian Gears was born from the Garage of Ismail and Tasneem. Today they manufacture premium quality Tank Bags, Tail Bags, Saddle Bags, Backpacks, Tank Pouches, and many other products.
What is the ask of Guardian Gears from Sharks?
Their ask for investment from Sharks is Rs 30 Lakhs in exchange for 5% Equity. The valuation of the company is Rs 6 Crores. They aim to export the products globally and want to make themselves as number one luggage brand in India.
QnA | Sharks asking Guardian Gears | Shark Tank India
What is the role of Tasneem in Business?
Tasneem joined Gear up your motorcycles as a Sales Front Person in which she manages Sales. She is the Co-founder of Guardian Gears and is holding 50% equity in the company.
What is unique in their Startup?
There are only 4-5 manufacturers in India who are doing this business. Their bags are not only for Royal Enfield or Harley Davidson. They can be fitted to any motorcycle.
How many employees are joined with them?
This Gear startup is having 30 Employees on their team.
What were their sales?
Last year they have sold over 30,000 Bags and sales were of Rs 1.5 Crores. This year they are targetting 2.5 Crores and already made the sales to 1.2 Crores in which profit is 60 Lakhs.
What is the difference between Biker Bag and a Normal Bag?
Aman Gupta (Shark) found out their bags similar to Decathlon Bags. Guardian Gears agreed to them but asked them to compare the quality as their bags were very much premium than of Decathlon.
How Pricing is done?
The bag which vineeta was holding, They sell the same for Rs 500. They are having 50% margin
Are you a brand or product?
They wanted to make their product a brand.
What is their Monthly Growth?
They have made 18 lakhs in June, 20 Lakhs in August, and touched 31 Lakhs in September. Last month their sale was clocking to 21 Lakhs.
How the sales are done?
60% of their product goes on Amazon and 40% of sales come from their offline outlets. They have made 34Lakhs in this year
1:1 | Sharks investing in Guardian Gears | Shark Tank India
Ashneer Grover
He thinks that the market in which they are operating is very niche and it is risky on edge. Ashneer does not think that this business is scalable so he is out from the pitch.
Anupam Mittal
He thinks that how will they scale the Business. For making this a brand they will need strong digital marketing.
Aman Gupta
When will you do the strong digital marketing then some companies will start making similar copies of your product. So for this reason Aman made himself out.
Vineeta Singh
The store is run by their brand is a kind of distraction for their business so you have to shut the offline store. Secondly, this market is very crowded you will have to change your logo and hire someone young person for branding.
Peyush Bansal, Vineeta Singh, and Anupam Mittal
These 3 Sharks teamed up and made an offer on the above-mentioned conditions.
Peyush, Vineeta, and Anupam’s offer: Rs30 Lakhs for 30% Equity while the original ask was Rs 30 Lakhs for 5% Equity. This is a non-negotiable offer so they have to reject or accept this offer
Will the deal close or not?
For This reason, Guardian Gears was unable to make funding from Sharks.
You can read out these Biographies of Sharks here
- Aman Gupta Biography
- Ashneer Grover Biography
- Vineeta Singh Biography
- Anupam Mittal Biography
- Peyush Bansal Biography
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