Startups Shark Tank India

Mommy’s Kitchen | Shark Tank India – How this Pizza startup run by 68 Years old asked for 90 Lakhs from Sharks | Under20s

Mommy's Kitchen | Shark Tank India - How this Pizza startup run by 68 Years old asked for 90 Lakhs from Sharks | Under20s

This story focus on Mommy’s Kitchen, Mommy’s Kitchen Shark Tank, Shark Tank India, mommy’s kitchen, mommys kitchen pizza, mommys kitchen Kolkata, mommys kitchen shark tank, and Shark Tank India

Meet the founder of Mommy’s Kitchen- Pratibha Kanoi

Mommy's Kitchen | Shark Tank India - How this Pizza startup run by 68 Years old asked for 90 Lakhs from Sharks | Under20s

Pratibha Kanoi (68 Years) is the founder of Mommy’s Kitchen. Vikas and Vishal are their sons. She was born in Baroda and studied for some years in Bangkok where she got exposed to International Cuisine. She likes cooking since childhood. When she got married in 1974 her husband gifted them a big oven. There she used to make full plate size and her family relished it. They encouraged her to start the business.

After 40 Years she got the chance. During the lockdown, she made pizzas for her family. She made the pizzas from dough to paneer at home. The family praised her culinary skills and got so excited and said amazing idea to start a business. In lockdown 2020, their business idea got into a small-scale business.

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What is Mommy’s Kitchen | Shark Tank India?

They serve the Pizzas with additional qualities which include the following Freshly Oven Baked, Thin Crust, and Crispy Vegetarian Pizzas. The specialty of Mommy’s Kitchen Pizzas Comes here as they stay crisp even after a couple of hours.

They got such an overwhelming response from their foodies so they’d decided to continue their work. They expanded from Mumbai to Kolkata and Bengaluru.

Amitabh Bachhan likes to eat their Pizza

You might be surprised to know that Mommy’s Kitchen has joined 6500 Families with them in which Amitabh Bachhan who is the King of Indian Bollywood and his family is also a part of Mommy’s Kitchen.

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What is their Ask for required funding?

They have asked Rs90 Lakhs in exchange for 3% equity of their company. Mommy’s kitchen valuation is- Rs 30 Crores.

These startup founders eat pizzas once a week which also tells us that they are health conscious. Every Sunday night they host a pizza party at their residence.

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QnA | Sharks vs Mommy’s Kitchen | Shark Tank India

What is your vision QSR or Asternal taste?

Mommy’s Kitchen wants to take their business PAN India and open multiple cloud kitchens and take away joints.

How many outlets does Mommy’s Kitchen have?

Mommy’s Kitchen has outlets in Mumbai, Kolkata, and Banglore. They have cloud kitchens there which are totally under the control of the team.

How do they maintain the taste of their Pizzas?

She has made the business so standardized as all of their cooking assistants do not have to give their own inputs. The cooking team works according to what Pratibha Ji says. If you will eat pizzas from them in any of three cities then the taste will same. This is the review from Customers of Mommy’s Kitchen.

Do they sell Pizzas through online food portals?

They take direct orders. They will add Zomato and Swiggy to their delivery options soon.

How do they find their customers?

They have got their first customer with help of their friends, family, and relatives. It was word of mouth and moreover, they have also posted on social media. They have done great business through Referral marketing.

How much Revenue does Mommy’s Kitchen get from all three outlets?

They have earned 1Crore 15 Lakhs in a time span of 18 months from all the three cities. In the last month of October, they have made 4.5 Lakhs in the three cities in which Bombay has done of 2.5 Lakhs, Kolkata 50K and Banglore of 2 Lakhs.

What is the cost of running Cloud Kitchen?

Mommy’s Kitchen all three cloud kitchens are currently in their own house.
Mumbai, they have their Infrastructure so they only need to get a couple of equipment to run their business. In Kolkata, they have their own setup and In Banglore, their sister has started the Business.

Now cloud kitchen is operating in their own properties but what if they have to move so here is the description of how a cloud kitchen costs. Outside a cloud kitchen will cost this startup Rs 10.80 lakhs including the machines.

Why are you not collaborating with Zomato and Swiggy?

This business is not operating with them because they charge 28 Percent as commission and they are covering only a radius of 6KMs. Their orders are far-off places and the orders will become slow.

Sharks investing in Mommy’s Kitchen | Shark Tank India | Pizza Startup

Mommy's Kitchen | Shark Tank India - How this Pizza startup run by 68 Years old asked for 90 Lakhs from Sharks | Under20s

ASHNEER GROVER – Founder BharatPe

He thinks that they are doing a close-knit family Business. If someone tells Ashneer that he’s doing cloud kitchen then he would have asked them about sales they make on Zomato/Swiggy but as Mommy’s Kitchen is not selling through them. Ashneer is unable to understand their logic of not having delivery partners and He does not see it as an Investible business so He is out.

ANUPAM MITTAL – Founder Shaadi.com | People Group

He was confused about the monthly sales and annual revenue then he got to know that this kitchen was only made the business grow during lockdown only.

Cloud Kitchen Infrastructure is spreading across the country and there is no requirement of 10 Lakhs to set up a cloud kitchen. With a small amount of 2 Lakhs, we are good to go with the cloud kitchen business. He feels that their product is good and they can make a channel to expand their business. Once they are effectively doing business so they should decide whether to take funding or not. With this Anupam is also out.

Aman Gupta- Founder boAt

He said that the entrepreneurs hustle as they make food and they deliver it also. They even do business on Zomato and Swiggy only. Pratibha has managed to do all the product side but the brothers have not done their job perfectly as they should have done delivery and expansion.

By watching this business, Aman is reminded of his mom. She used to thrash him if he did not do his work properly. With the thrashing, he feels that he has become a successful man. He feels that Pratibha Ji has not thrashed her sons properly. She is a very sweet woman. Cloud Kitchen is a good business. At present, he is out

Peyush Bansal – Founder Lenskart

He thinks that their product is the best in the market. The main problem is that they are not listed on the platforms where people order food for themselves online. They should expand and then raise investment. With this, He is also out from the investment game.

Namita Thapar- Executive director of Emcure Pharmaceuticals

She is out because there is a lot of work left to do. They need to focus on the basics and then they will meet.

All of the sharks loved their Pizza. We as team under20s wish Pratibha mam and their sons all the best and one day they will sure become a unicorn.

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You can go to their Facebook and Instagram handle 
by clicking on the respective links.

Biographic Table of Mommy’s Kitchen

Name of BusinessMommy’s Kitchen
FoundersPratibha Kanio and her 2 Sons.
Business nichePizzas Restaurant
PlaceMumbai, Kolkata, and Banglore
Funding DemandedRs90Lakhs for 3% Equity
Company’s Valuation30 Crores
Mommy’s Kitchen | Shark Tank India – How this Pizza startup run by 68 Years old asked for 90 Lakhs from Sharks | Under20s

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