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Mystique Dates is an amazing startup idea that is brought up by students of the Delhi Government School and raised funding from Entrepreneurs This startup idea is powered by the Business Blasters Program under the leadership of Arvind Kejriwal. This is going to be the 6th startup story being featured on Under20s.com. If you are under 20 years then this is the best platform for you to develop a growth mindset without spending any money.
Mystique Dates is a business idea that serves a powder that is a great substitute for coffee. This powder was formed when the grandfather of Team leader – Soofee used to not waste anything and he reused the seeds of Dates to make this powder. This powder is having many great benefits and now it is turned into a great business idea. You can have a glimpse of the table of contents to have a better view of this startup story.
What Do Mystique Dates | Business Blasters Do?
They make dates powder which is a healthier substitute for coffee. You will be surprised to know that this powder is caffeine-free with many health benefits. The team of this startup also contacted companies where coffee is not allowed as it contains caffeine, like ISKON temple. Iskon has asked the team to submit their sample so that they can verify it in their labs. Iskon will give orders to them if their sample got tested successfully.
Meet the teams of Business Blasters | Mystique Dates
The team of this beverage powder startup consists of the 4 Best Teammates who are going to take this startup to heights. If you want to read more about them then here you are.
Soofee
He is the team leader and Co-founder of this startup
Varsha
Varsha is a core team member of this startup and She takes care of the Selling and Market department.
Yash
Yash is co-founder of this beverage startup and He manages various roles of responsibility that include the Sales Department, Marketing, and Advertising staff.
Himanshu
He is the core team member of this startup and he looks after the raw material arrangement.
What is the reason behind starting Mystique Dates | Business Blasters
The team of this startup believes that drinking a lot of caffeine is harmful to our health. This is why we came up with a beverage powder idea that is caffeine-free and it has a great number of health benefits. Secondly, it reduces the wastage of Dates seed.
You can read about the benefits of Mystique Dates Powder
- This has no side effects
- It is a natural product
- Beverage Powder is having the healthy property of being Caffeine-free
- This powder is a sugar-free beverage powder
These all points are tested by Lab.
Seed Money received by Mystique Dates | Business Blasters
Delhi government under the leadership of Arvind Kejriwal launched the Enterpreunrship mindset curriculum in which they have given seed money to 3 lakh students which teamed up with 51000 startup ideas.
Mystique dates also received seed money from the Delhi Government of 10,000Rs which they used to buy raw materials and manufacture Dates powder.
What is the Business prospectus of Mystique Dates?
Mystique Dates buy the raw seeds from retailers and companies which produce protein powder for 80Rs/Kg (Cost of Dates Seeds).
They wash the seeds and then give them proper finishing. After this, they start the roasting process till the coffee powder is ready.
The production cost of 1Kg of this beverage powder is 1400Rs including the packaging and labeling charges, They sell the same to consumers for 2100Rs.
How will the team bring customers?
Mystique dates will bring customers through three different modes which are
- Refer and Earn
- Retail Outlets
- DTC- Direct To Customer
The team has also contacted ISKON where coffee is not allowed as it contains caffeine, They have also given a sample of their dates powder to ISKON Management.
You may like to Read This: Silai Mitr- 1 Lakh raised by 16-year-old students
Investors VS Mystique Dates
This is where we come to the most interesting segment of this article. Read ahead to know about the whole conversation of Investors vs Team of the startup.
Who are the iNVESTORS?
Taniya- She is passed out of IIM Lucknow and started with her career in big giants like IBM and TATA. She began with her fashion brand with her sister SUTA.
Neeraj Gulati- He is an entrepreneur having an interest in tech and he has 12 US Patents in his name. He has done his undergrad at the University of Berkely.
How much investment is needed by Mystique Dates?
The team demanded an initial capital of 1,05,000 from the investors in which they gave their vision for the next 6 months.
- Machinery and Equipments- 50,000Rs
- Trademark Registration- 5000Rs
- Sustainable fund- 50,000Rs
You may like to Read This: Mobisite- Refurbishing Mobile startups got funded by Chayos
How much money is funded by investors?
The investors have funded them with 1,05,000Rs which is a great amount for school-going students who are in 11th standard. Let’s see where they take this money to.
Taniya” I will fund you up with 80,000Rs and Brand Development knowledge”
Nitin ” I will help you as entry basis for 35,000Rs”
How can you order through Mystique Dates?
If you are interested to buy the products from Mystique dates then you can order them through the official handles of Instagram, Facebook, and their website.
FAQs | Business Blasters
What is Mystique Dates?
They make dates powder which is a healthier substitute for coffee. You will be surprised to know that this powder is caffeine-free with many health benefits. The team of this startup also contacted companies where coffee is not allowed as it contains caffeine, like ISKON temple. Iskon has asked the team to submit their sample so that they can verify it in their labs. Iskon will give orders to them if their sample got tested successfully.
Who are the Co-Founders of Mystique Dates?
Soofee, Varsha, Yash, and Himanshu are the co-founders of this startup.
Who are the investors of Mystique Dates?
Taniya and Neeraj Gulati are the investors of Mystique Dates. They have invested 1,05,000Rs in their startup.
How we can order this Beverage Powder from Mystique Dates?
If you are interested to buy the products from Mystique dates then you can order them through the official handle of their Instagram.
