Discover the inspiring story of Parul Gulati, the founder of Nish Hair, a leading hair extension brand that secured a massive Rs. 1 crore investment in Shark Tank India. Explore her entrepreneurial journey, from humble beginnings to building a Rs. 50 crore brand, catering to the Indian audience’s evolving hair needs.

Founder Parul Gulati
Website Nish Hair
Category Hair Extensions and Hair Care Products
Net Worth Undisclosed
Revenue Undisclosed
Funding Rs. 1 crore (Shark Tank India)
TV Show Shark Tank India
Sharks Aman Gupta, Anupam Mittal
HQ Mumbai, India

Early Life and Acting Career

Parul Gulati was born and raised in a lower-middle-class family where a stable 9-5 job was the norm. While still in 12th grade, Parul was selected for a television show, marking her entry into the entertainment industry. In 2010, at the age of 17, she moved to Mumbai, the city of dreams, to pursue her acting career while continuing her studies at Mumbai University. Despite earning a substantial income early on, Parul realized her dependency on external factors for roles, which ignited her desire to create something of her own, leading to her entrepreneurial aspirations.

The Birth of Nish Hair

In 2017, driven by her own experiences as an actress who frequently used hair extensions but found them hard to come by, Parul decided to venture into the hair extensions market. She identified a gap in the market for high-quality, readily available hair extensions and set out to fill it. She coined the name “Nish Hair” and began working from her living room, initially using her rent money to purchase raw materials.

“There are beauty products for your face, but for your hair, there is nothing,” says Parul. “I identified this gap and built the business to bridge it.”

Parul Gulati (Founder of NishHair)

Parul Gulati on Overcoming Challenges

Parul’s journey was not without obstacles. The initial phase was marked by financial struggles, operational challenges, and the difficulty of convincing her family about her business venture. “Starting Nish Hair was a gamble. I used my rent money to buy raw materials,” Parul recalls. “But I believed in my idea and was determined to make it work.”

Also Read: Hair Originals – How Hair Extension Startup Took Funding from 3 Sharks | Shark Tank India

Shark Tank India: A Game-Changer

Parul Gulati’s entrepreneurial spirit and Nish Hair’s innovative offerings caught the attention of the Sharks on the popular reality show Shark Tank India. Her pitch for a Rs. 1 crore investment in exchange for a 10% equity stake in the company was met with enthusiasm and praise from the Sharks. Ultimately, Aman Gupta and Anupam Mittal, two prominent investors, saw the potential in Nish Hair and decided to invest in the brand.

Growth and Expansion

Growth of Hair Extensions Industry in India

A line graph showing the steady growth of the hair extensions industry in India from 2020 to 2024, with the industry's revenue increasing from ₹200 million in 2020 to a projected ₹1,100 million in 2024.

Growth of Nish Hair

Utilizing the investment from Shark Tank, Nish Hair expanded both nationally and internationally, now increasing their portfolio over 45 SKUs. The brand’s product offerings have grown to include a variety of hair extensions, catering to a diverse clientele. Active on social media and participating in exhibitions, Nish Hair has built a strong and loyal customer base.

“Our customer base has grown exponentially,” Parul notes. “We now receive over 1500 orders monthly, not only from India but globally.”

Parul Gulati (Founder of NishHair)


Parul Gulati as a Fashion Icon

Parul’s sense of style and fashion significantly influences her brand, appealing to a broader audience. Her notable public appearances and collaborations have further strengthened her status as a fashion icon. “Fashion is an extension of your personality,” Parul states. “I want Nish Hair to help people express themselves confidently.”

Innovative Product Offerings

Nish Hair’s product range includes high-quality hair extensions made from various materials, including Remy human hair and synthetic fibers. Additionally, the brand has introduced innovative products like the Nish Hair Hairline Powder, designed to conceal thinning hairlines and create a natural-looking hairline. Today, Nish Hair boasts an impressive portfolio of 45 SKUs, catering to a wide range of hair needs.

Empowering Women’s Confidence

Beyond providing exceptional hair solutions, Nish Hair’s mission is to empower women and boost their confidence. Parul understands the profound impact that hair can have on a woman’s self-esteem, and her brand aims to help women embrace their beauty and feel confident in their own skin.

Building Brand Trust and Credibility

Shark Tank India: Parul Gulati's Pitch for Nish Hair

Parul’s commitment to transparency and customer satisfaction has played a strong role in building trust and credibility for Nish Hair. The brand’s products have received overwhelmingly positive reviews from customers, praising their quality, efficacy, and the brand’s customer service.

Parul’s approach to gaining early traction for her business was unconventional yet effective. She actively sought feedback and advice from anyone she met, whether it was hair stylists, friends, or potential customers. This hands-on approach allowed her to refine her products and tailor them to the needs of her target audience.

Moreover, Parul recognized the importance of promoting her services both online and offline. She participated in exhibitions and opened pop-up stores, where people could see her products and learn about hair extensions. This strategic move not only generated initial interest but also provided valuable insights from customers, prompting her to expand her product portfolio.

Advice for Aspiring Entrepreneurs

Parul Gulati’s journey with Nish Hair serves as an inspiration for aspiring entrepreneurs. Her advice is simple yet profound: “Forget what you don’t have; work on your idea and execute it.” Starting from her living room with only 4-5 sales per month, Nish Hair now receives over 1,500 orders not just from India but globally. Parul believes that success depends on how hard you dream and the relentless pursuit of those dreams.

What is Nish Hair?

Nish Hair is a hair extension brand founded by actress and former Miss India finalist, Parul Gulati. The brand offers high-quality hair extensions, hairline powders, and other hair care products tailored to the needs of Indian women.

How did Parul Gulati start Nish Hair?

Parul Gulati started Nish Hair in 2017 after experiencing significant hair loss herself and being unable to find effective solutions in the market. She dedicated herself to researching and developing innovative hair products to address this issue.

What was Nish Hair’s experience on Shark Tank India?

Parul Gulati pitched Nish Hair on Shark Tank India, seeking a Rs. 1 crore investment in exchange for a 10% equity stake. Her pitch was successful, and she secured investments from Aman Gupta and Anupam Mittal.

What sets Nish Hair apart from other hair extension brands?

Nish Hair stands out for its focus on catering to the unique hair needs and preferences of the Indian audience. The brand’s products are tailored to suit diverse hair types and textures commonly found in India, ensuring a natural and seamless look.

What are some of Nish Hair’s popular products?

Some of Nish Hair’s popular products include high-quality Remy human hair extensions, synthetic hair extensions, and the innovative Nish Hair Hairline Powder, which helps conceal thinning hairlines and creates a natural-looking hairline.

How has Nish Hair contributed to empowering women’s confidence?

Nish Hair’s mission goes beyond providing hair solutions; it aims to empower women and boost their confidence. Parul Gulati understands the profound impact hair can have on a woman’s self-esteem, and her brand helps women embrace their beauty and feel confident in their own skin.

What advice does Parul Gulati have for aspiring entrepreneurs?

Parul Gulati advises aspiring entrepreneurs to focus on executing their ideas without overthinking or waiting for the perfect circumstances. She encourages them to forget what they don’t have and work relentlessly on their dreams, just as she did with Nish Hair, which started from her living room and now receives over 1,500 orders monthly.


In conclusion, Parul Gulati’s entrepreneurial journey with Nish Hair is a testament to the power of determination, innovation, and understanding your audience. From humble beginnings in her living room to securing a coveted investment on Shark Tank India and building a Rs. 50 crore brand, Parul’s story inspires aspiring entrepreneurs to pursue their dreams relentlessly.

Nish Hair’s success lies in its ability to cater to the unique hair needs of Indian women, offering innovative products like hairline powders and a diverse range of hair extensions. By empowering women to embrace their beauty and confidence, the brand has carved a niche for itself in the industry.

Parul’s advice to “forget what you don’t have and execute your idea” resonates with entrepreneurs at all stages of their journeys. Her unwavering commitment to seeking feedback, adapting to customer needs, and promoting her brand both online and offline has been instrumental in building trust and credibility for Nish Hair.

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Remember, success is not just about having the right idea; it’s about the relentless pursuit of that idea, adapting to challenges, and never losing sight of your goals. Stay tuned for more inspiring stories and valuable resources on Under20s!

Nish Hair Founder Parul Gulati giving speech. Read the success story of Parul Gulati

Nish Hair! Nutshell

As we bid adieu to this captivating journey through Nish Hair’s rise and the indomitable spirit of its founder, Parul Gulati, let’s raise our metaphorical coffee cups in celebration. Parul’s transition from TV screens to entrepreneurial stardom is a testament to passion, resilience, and strategic branding. So, dear readers, keep an eye on the remarkable Malkin—there’s undoubtedly more magic awaiting us! ☕🌟