This story is going to tell you about the startup – Rulesbreaker which recently got funded by Hero Motors India and featured in Business Blasters Programme. Business Blasters | Indian startups run by students | Under20s | Devansh Kaushal Featured Startups
Think you are sitting in a room and you receive a phone call. You answer that call with your fingers, I mean you are talking in front of your fingers. Everyone in the room will be surprised to see what’s happening. You might be thinking this is a dream or fantasy but wait, Rulesbreaker has made this dream true. This is a startup run by 5 Students studying in 12th standard in Delhi Schools. They have designed such a product which will let you able talk to your fingers, Listen to Music from them and You can make and receive calls through the same.
Without taking more of your time, Let’s get started with the story. This is going to be the 13th Startup story of Business Blasters being featured on Under20s. If you want a better understanding of the article then you can have a glimpse of the table of contents.
What does Rulesbreaker do?
This fashion technology-led startup is started by Faizal and his Classmates ( Childhood friends). They have designed a Bluetooth ring in which not even you can receive a phone call but you can also listen to music too.
To reach this Bluetooth ring, the RulesBreaker team has worked very hard and skipped many nights. They choose the ring which had enough space to store a motherboard, Battery, and Speaker. The motherboard was customized to the size of the ring and They have also installed a micro USB Port in-ring to charge it.
Faizal and his team made the impossible idea for a possible startup.
They have made such ring in which you can make and receive calls, listen to music.
How does this startup start?
When the initiative of Business Blasters came to their schools then team leader Faizal reminded his childhood dream to his mates when they used to make a phone call using their hands while playing. Now Faizal was thinking of making their dream into reality.
From the seed money, they received from Delhi Government they decided to make their Dream into a startup. This was the whole story behind the beginning of this Inspiring startup.
Before Business Blasters too, Faizal has worked on many tech products but he was unable to gain success in those. He thinks that he has gained very lessons from his failures. Technology development is the field of Interest.
RulesBreaker team believes that this Bluetooth ring is just the beginning of their startup as many more magical devices are yet to come.
What is behind the name of RulesBreaker?
Faizal ” We have kept the name Rulesbreaker because we combine passion and Technology to make our products. We have not broken any rule but broken the line of thinking and creativity. We make those products which no one has ever thought of”
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Team of Business Blasters | RulesBreaker
This whole startup is being run by these 5 champs from scratch. You might be surprised to know that the whole team of this startup is studying Humanities.
Faizal- He is the Group leader of this startup.
Chandan- He is a core team member and manages the marketing department of the startup.
Kamlesh- He helps Faizal in making the rings and He also performs the research and development of new innovative ideas which keep their startup on-trend.
Rohit- He plays a key role in this business which includes sourcing of Raw Materials.
What is the product of Rulesbreaker?
Team “We make rings which can be used for easily making and receiving calls. Moreover, you can also enjoy the beats of Music. This is powered by GoogleAssistant as there is a button on the ring, if you press that button for 2 seconds then it will be activated and you can order your commands.
They have also performed a demo in front of Investors and told that they will be expanding their business to make Fashionable diamond rings for girls too.
What is the reason behind making this Fashion Technology Startup?
Team “Whenever our parents gifted us toy in childhood then we used to more interest in opening it rather than playing with it”
These are the signs of becoming a Rancho from 3 Idiots. Jokes Apart but these guys have done a fabulous job in making their product so fashionable and perfect.
How much does their ring cost and do they sell it for?
There is a cost of 530Rs behind making one ring which includes a Bluetooth chipset of 350Rs, Battery of 50Rs, Ring Costs about 80Rs, Packaging and Transportation costs for 50Rs.
We sell each ring at a minimal profit of 70Rs then sell cost clocks to 600Rs. We want to get more feedback from People that’s why we are selling this at a low cost.
What are your plans related to the expansion of Business?
Normally people use accessories like Hats, Eyewear, and Helmet, etc. SO we want to spice up these accessories with the flavor of Technology. We are working on these.
This device can be acted as a safety device for girls too. If their phone is nearby and they are in trouble so they can tap the ring two times then the call will be dialed to the last person on the contact list.
How do they bring customers to their startup?
We have made a page on Instagram and Facebook. So we’ll receive orders from there and we will also go to shops near us and approach them to buy our products.
Who are the Investors of RulesBreaker?
Priya Paul
She is chairperson of ApeeJay Surendra Park hotels and has experience of over thirty years in the Hospitality Industry. Priya has been awarded the prestigious award of Padma Shree in 2012 and She is an alumnus of Harvard Business School.
Ram Kuppuswamy
He is the chief of HeroMoto Corp and supplies chain officer. Ram has served in fortune companies like Microsoft, Nokia, and many more in his career of 25 years.
How much Investment did they demand from Investors?
The team of this startup has demanded an investment of 1,55,000Rs and they have given a description for the same.
We need an investment of 50,000 for research and development of other products except for the ring and then we want to set up a lab which will cost 30k for 6 months. For the safety certification of our product, we need 15000 and we have kept 25000 for designing, advertisement and promotion of our products.We will be mainly focusing on Rings and Helmets as our priority.
- Research and Development- 50,000Rs
- Lab Setup (on rent)- 30,000Rs
- Safety Certification- 15000Rs
- Designing, Advertisements, and Promotions- 25000Rs
Investor’s View on their Demand.
RAM KUPPUSWAMY – I will commit you a grant of 25000 and will advise you to start with 20 rings instead of 50. If it gets success then i will fund you again. I will invite you to our company then you can see the process of making Helmets and Bikes.
PRIYA PAUL- I liked the ring idea most and will fund you 25000. On the marketing side, I will help you to interact with fashion markets and social media promos.
How much amount did they get invested in their company?
Rules Breaker has raised a funding of 50,000Rs along with mentorship.
Faizal- We are very happy that we got a chance to move ahead as a startup. This was our main aim. We will do magic in the fashion industry/
Ram Kuppuswamy- The idea of Rulesbreaker is very innovative. I have not seen the same product in any of Indian Company. This product will do a very long marathon If they get proper guidance and mentorship.
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Frequently Asked Questions- Rulesbreaker | Business Blasters
What is Rulesbreaker?
This fashion technology-led startup is started by Faizal and his Classmates ( Childhood friends). They have designed a Bluetooth ring in which not even you can receive a phone call but you can also listen to music too.
Who is the founder of Rulesbreaker?
Faizal is the founder of this startup.
What is the mystery behind the name of Rulesbrekaer?
Faizal ” We have kept the name Rulesbreaker because we combine passion and Technology to make our products. We have not broken any rule but broken the line of thinking and creativity. We make those products which no one has ever thought of”
What is the product of Rulesbreaker?
Team “We make rings which can be used for easily making and receiving calls. Moreover, you can also enjoy the beats of Music. This is powered by GoogleAssistant as there is a button on the ring, if you press that button for 2 seconds then it will be activated and you can order your commands.
How much investment did Rulesbreaker demand?
They have demanded an investment of 1.55Lakh Rs.
How much funding was raised by Rulesbreaker?
They have been funded with 50,000Rs.
