Shark Tank India Startups

Jain Shikanji “How 4 Sharks invested in this beverage startup in Shark Tank India Finale Episode!” | Under20s

Jain Shikanji | Shark Tank India | Finale Episode | Beverage startup

Jain Shikanki is a beverage startup that got featured in Shark Tank India in Finale Episode. This article will tell you about jain shikanji net worth, jain shikanji masala, jain shikanji online, jain shikanji shark tank, jain shikanji owner, buy jain shikanji masala online, jain shikanji recipe. jain shikanji hbmb, jain shikanji modinagar, jain shikanji amazon and much more. Read this story till the end to know about all the details of this startup.

Company NameJain Shikanji
Business Categorybeverage startup
ValuationRs 5 Crores
Net WorthRs 50 lakh
Funding AskedRs 40 Lakh for 8% Equity
Investors NameVineeta Singh, Aman Gupta, Ashneer Grover, and Anupam Mittal
Investor FirmSugar Cosmetics, Boat, BharatPe, and
TV ShowShark Tank India

Jain Shikanji | Beverage startup | Shark Tank India

Jain Shikanji | Shark Tank India | Finale Episode | Beverage startup

Anubhav Jain is the founder of Jain Shikanji and he belongs to Modi Nagar of Uttar Pradesh. Jain Shikanji was a small Pan Shop in 1957 started by Anubhav’s grandfather but today Jain Shikanji is one of the famous brands in north India. 

This startup was started in Modi Nagar and they are running a counter for the last 64 Years in Modi Nagar where they give shikanji and its masala to their customers along with many other products. 

Why is their Shikanji Got famous?

The main item in their Shikanji is the secret shikanji masala of Jain’s which makes it different from other masses. It includes Black Pepper, Anar Dana, and many other secret ingredients. 

Buy Products from Jain Shikanji

If you want to taste Massalas and drinks of Jain Shikanji then you can buy them from Amazon. in and through amazon they have delivered their products to millions of people. 

Products of Jain Shikanji

They have made a premix of instant Jain shikanji. Jain Shikanji is having a diverse range of products which includes Thandai Massala, Khichdi Massala, Chat Massala, Chai Massala, Achars, and many other products.

What is their vision?

As they have entered the kiosk centers now they want to take this business at PAN India because Shikanji has been tasted by a very small proportion of India. They want to make their shikanji drink by every Indian.

What is their ask for funding from Sharks? | Shark Tank India

Their ask is Rs40 Lakhs in exchange for 8% equity in their family business. The company’s valuation is Rs5 Crores.

HBMB Company is their new company which was started in 2017 by both brothers. The full form of this company is Honey Bhai Money Bhai.

QnA | Sharks asking Jain Shikanji | Shark Tank India

Jain Shikanji Founder | Shark Tank India |Finale episode

What are their revenue and net worth?

HBMB’s last year revenue was Rs25 Lakhs This is very less due to pandemic as their sales are dependent on Tourists. This year they wanted to touch 60 Lakhs but were not able to do so.

What is equity structure?

Their father is holding 50% of the company. Anubhav and his brother is having 25% each as their stake.

What are sources of business in the offseason?

As this is a summer selling product so Kiosk is an option for them. In Gujrat and Maharashtra where there is summer all 12Months there, they can install a kiosk in these states.

Sharks were not happy with this idea of installing a kiosk as taste and originality will be affected. On the other hand, they suggested he scale their instant shikanji packets which will be multi-bagger in the country.

Who are the competitors of Jain Shikanji?

There is no such big player in the country producing the same thing.

What is the restriction in scaling this business?

Anubhav’s father faced many losses related to property. Today he thinks that he can launch this product in 2010 if his age was 27 at that time.

How he will differentiate?

They are having a taste of only shikanji masala.

What is their vision for the next 5 years?

Anubhav wants to go into the beverage industry in the coming years and he will launch shikanji in the cans.

What is their production control?

They are having a production quantity of Rs4-5 Crores as they’re not owning a plat at present. 

1:1 | Sharks investing in Jain Shikanji | Shark Tank India

Investors asking jain shikanji | shark tank india | jain shikanji shark tank

Peyush Bansal

He has made his decision and suggested he not to divert anywhere else as his present product is very much powerful.  Anubhav should focus on this and sell online but Peyush is not having much time to give to him so he is out from pitch.

Ghazal Alagh

I also buy Jain shikanji masala but there is no HBMB mentioned on the same. I don’t know while I am buying original or fake. 

Their product is very good but due to family complexions in the business so due to her family’s experience she is out.

Namita Thapar

She has made her decision agreeing with Peyush’s point and said that this product can grow very much in the export industry. Namita will not be able much in this domain so she is out.

Aman Gupta

I have been brought up by drinking Jain Shikanji as when we use to go Delhi To Meerut there was only 1 Jain Shikanji but today there are 100 outlets. No one knows which one is original

Vineeta Singh

She asked for a clear document from Anubhav’s uncle so that in the future if they go into the beverage can industry there should be no legal dispute from the uncle’s end.

Anupam Mittal

Anupam placed a bet on Anubhav.


Offer: Rs40 Lakhs for 30% Equity

Orignal Ask: Rs40 Lakhs for 8% Equity.

Where did the deal get closed?

Jain Shikanji got investment from all 4 sharks | Shark Tank India | Anupam MIttal, Vineeta Singh, Aman Gupta and Ashneer Grover |

When Anupam Mittal, Vineeta Singh, Aman Gupta, and Ashneer Grover said that they wanted to make this product available in every household like we see of Haldirams then anubhav took 5 minutes to decide.

The deal got closed at Rs40 Lakhs for 30% Equity.

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This was the whole story of beverage startup and is penned by Devansh, if you liked this story you can follow him over Instagram and Join us now on InstagramTelegram, and Twitter