ZERODHA - THE MOST SUCCESSFULL BOOTSTRAPPED STARTUP
Zerodha was founded in 2010 by Nithin Kamath and Nikhil Kamath with just two computers and limited capital. They managed to build the largest retail brokerage firm in India without external funding initially.
The Kamath brothers' background in chess played a crucial role in their success. Their strategic thinking and ability to anticipate market moves were influenced by their experience as chess players.
The Chess Connection
Zerodha introduced the concept of discount broking in India, revolutionizing the brokerage industry. Their innovative approach led to significant cost savings for traders and investors.
First Discount Broker in India
The name 'Zerodha' is a portmanteau of 'Zero' and 'Rodha' (an ancient Sanskrit word meaning barrier). It symbolizes breaking the barriers and making trading accessible to all.
Zero in Zerodha
Surprisingly, Zerodha doesn't have a sales team for client acquisition. Their growth is primarily driven by word-of-mouth referrals from satisfied customers.
No Sales Team
READ MORE ABOUT "BADFIT CLOTHING - VALUATION, GROWTH & FUNDING"