Flight Path

ZERODHA -  THE MOST SUCCESSFULL BOOTSTRAPPED STARTUP

Zerodha was founded in 2010 by Nithin Kamath and Nikhil Kamath with just two computers and limited capital. They managed to build the largest retail brokerage firm in India without external funding initially.

The Kamath brothers' background in chess played a crucial role in their success. Their strategic thinking and ability to anticipate market moves were influenced by their experience as chess players. 

The Chess Connection

Zerodha introduced the concept of discount broking in India, revolutionizing the brokerage industry. Their innovative approach led to significant cost savings for traders and investors. 

First Discount Broker in India

The name 'Zerodha' is a portmanteau of 'Zero' and 'Rodha' (an ancient Sanskrit word meaning barrier). It symbolizes breaking the barriers and making trading accessible to all. 

Zero in Zerodha

Surprisingly, Zerodha doesn't have a sales team for client acquisition. Their growth is primarily driven by word-of-mouth referrals from satisfied customers. 

No Sales Team

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Zerodha's trading platform, Kite, often handles more daily traffic than all the Indian stock exchanges combined, a testament to its popularity. 

Trading Platform Traffic

Zerodha is committed to financial literacy and offers free online courses to educate people about investing and trading in the stock market. 

Educational Initiatives

Zerodha is one of the few companies that offer Employee Stock Options (ESOPs) to every single employee, fostering a culture of ownership. 

Vested Employee Stock Options

Zerodha has an incubator fund called Rainmatter, which supports startups in the fintech space, nurturing innovation in the industry. 

Rainmatters

Nithin Kamath, the co-founder of Zerodha, was included in Forbes' list of billionaires in 2020 due to the company's success. 

The Bootstrap Billionaire

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