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Introduction to the Pitch | Get A Whey
The IceCream is a thing that is common in almost every situation from cold weather to hot, Diwali or Holi, Celebrating your results and moving on from a breakup. The Icecream always supports you in every part of your life. Ice cream is suitable for all age groups even if he is a young 8-year-old child or 80-Year-old man.
People who are following strict diet plans like high protein, low calories, high carbs and they are worried and afraid of eating ice cream. Now it’s no time to worry as Mom Son has launched their startup Get A Whey.
What is Get A Whey? | Shark Tank India
Get A Whey is India’s first healthy ice cream. It offers 4 times protein in comparison to normal ice cream as they add whey protein powder to it. Their ice cream is totally sugar-free and it has low calories. Their ice cream is richer in taste and creaminess than the other ice creams.
| Company Name | Get A Whey |
| Founders | Jimmy Shah and Josh Shah |
| Business Category | Healthy Ice Creams and Keto Diet Ice Creams |
| Outlets | 45 Cloud KItchens Across India |
| Valuation | 12.5 Crores |
| Funding demanded | Rs 1 Crore for 8% Equity |
| Investors of Get A Whey | Aman Gupta, Ashneer Grover, and Vineeta Singh |
| TV Show | Shark Tank India |
| Episode | Season 1 and Episode 21 |
| Funding Given | 1 Crore for 15% Equity |
Get A Whey Ice Creams | Shark Tank India
How the Get A Whey makes their ice cream?
They utilize the water left from Cheese as it has a high form of proteins.
How Get A Whey was started?
This ice cream business was started from her kitchen itself. Today they are present in the multiple cities of Mumbai, Chennai, Pune, Gurgaon, and other cities.
How you can buy Get A Whey Ice Creams?
Get A Whey ice creams are available in your nearest supermarket stores. You can also order them through Online Grocery Websites and Marketplaces.
During the 2020 Lockdown period, They launched their own website Get A Whey. In which they have provided their customers with ordering the ice creams directly through them.
12 Flavours | Keto Ice Creams | Low calory Ice Creams
There are a total of 12 Flavours available in their ice cream and 4 of them are of Keto Diet. They are going to launch Ice Cream Sandwiches which will be of low calories.
Funding and Valuation of Get A Whey | Shark Tank India
What is their ask from Sharks?
They have demanded Rs 1 Crore in exchange for 8% Equity.
What is Valuation of Get A Whey?
The company’s valuation is Rs 12.5 Crores.
Founders of Get A Whey | Entrepreneurship | Under20s
Who are the founders of Get A Whey?
Jimmy Shah and Jash Shah are the founders of Ice Cream Startup – Get-A-Whey.
Why did Jimmy Shah decide to get into entrepreneurship?
She has been on the entrepreneurial journey for the very last 30 years, She has been doing business since then and when her son gave this idea to her she was impressed because she is also very fitness conscious.
Why did Josh Shah decide to step into entrepreneurship?
He said that her mother cooks very good dishes. He ate her head to make the ice cream for almost 3 months. When he tasted the ice cream and made his friends taste the same too then he received very good feedback from them. This was the story when Jash convinced her mother to launch this business in the market and then observe what happens in the market.
QnA | When Sharks asked Get A Whey Ice Cream Startup? | Shark Tank India
How did you start with this ice cream business?
They started their business by selling on Instagram and received a very good response from there. When it went on scaling then Jimmy realized that they will need many licenses and certifications to run a food business. At that time they appointed a food technologist.
The mystery behind the name?
When the founders named Get A Whey they had this thought in their mind that they want to get away from Guilty which they feel after eating some deserts. To get away from the fats and calories they set their name like this.
How do they divide the work operations?
Jimmy Shah looks over the marketing and working operations. Jash Shah who is her son he looks over the Business Development side. Pashmina who is her daughter handles the marketing end.
How many units have been sold?
Monthly Get A Whey is making sales of 20,000-22000 Units.
What is the revenue of Get A Whey?
They have made a revenue of 15 Lakhs in the financial year of 2018-29 which were totally organic. In the years 19-20, they stretched the number to 50 Lakhs. Moving to the financial year of 2020-21 Sales have been made to 1.6 Crores and in the Financial year of 21-2022, they have done 2.5 crores already and project them to 3.6 Crores.
The problem of Cold Storage?
When you order ice cream the biggest problem comes in delivering as it requires cold storage. Swiggy and Zomato can work only till a radius.
hey, have set up a cloud kitchen to solve this problem. They are already having 10 Cloud kitchens in Mumbai. Totally they are having 45 Cloud Kitchens all over India
Pricing of IceCream?
The normal ice cream costs only for 135Rs
The price of Keto Ice cream is 175Rs as they do not add milk in this ice cream and it is made of full cream.
Competition to Get A Whey?
There is no exact same company doing the very same thing but Jash who is the founder of this business has seen some of the startups trying to make it in the low-calorie niche.
What are the margins of Get A Whey?
Their gross margin is 69%, making costs constitute 31% and the net profit is 20%. They will make a net margin of 72 Lakhs this year.
Channel Split
They earn 30% of their revenue from offline stores and 70% comes from online aggregators like their own website, Swiggy, and Zomato.
Sharks 1:1 Investing in Get-A-Whey | Shark Tank India
What do will Jash and Jimmy do if they get 1 Crore from Sharks?
Jash will spend the money on Marketing which will constitute Influencer marketing as earlier they were not having many funds to hire those influencers.
Jimmy told that they cannot patent their product as anyone in the FMCG market can easily copy their product but he will not be able to match their taste. Jimmy said that they want to do scalability at such a level so that no one can compete with them
Vineeta Singh- Founder of Sugar Cosmetics
She offered Rs 1 Crore for 15% of Equity while the original ask was of 1 Crore for 8% Equity.
Aman Gupta – Founder and CMO of boAt Headphones
He liked the relationship of an entrepreneurial mother and son. He suggested that if they need the expertise of sharks then the startup would have to dilute something.
Ashneer Grover- Founder of BharatPe
He suggested they do not spend a lot of money on influencer marketing and they should think of something innovative. He gave them the advice to sell the same product at a discounted price on Zomato and Swiggy.
Aman and Ashneer got together and They offered them 1 Crore Rs for 12% Equity.
Vineeta reduced her offer to as same Aman and Ashneer’s
Peyush Bansal
He said that the product is very unique but it can be copied due to constrict policies of the FMCG market. He personally believes that with 1-2 Crores this market can not compete they will require a minimum of 40-50 Crores to win this market. He is out from the game.
Anupam Mittal
Anupam believed that the offers they received from Vineeta, Aman, and Ashneer are good and these sharks can help them in going the right direction. He suggested that they should deal with them so for now, he is out but will help them if anytime needed.
After this whole conversation, three sharks combines themselves and made one offer.
Vineeta Singh, Ashneer Grover, and Aman Gupta’s offer for Get-A-Whey
Three of them offered Rs1 Crore for 15% Equity.
Counter Offer from Get-A-Whey
Get-A-Whey presented a counteroffer for Rs1.5 Crores for 15% Equity or 1 Crore for 12%.
Where did the deal get closed?
However, none of the sharks accepted their counteroffer, and knowing the circumstances Jimmy Shah decided to close the deal at 1 Crore Rs for 15% Equity welcoming Aman Gupta, Ashneer Grover, and Vineeta Singh as investors in the company.
Message from Under20s to Get A Whey |
Dear Founders if you are reading this article then please let us know how you feel after reading this article. We wish you all the best for your future and You will become a unicorn one day. Keep Hustling and Be an example for the startup world of India
You can read the Biographies of Sharks here
- Aman Gupta Biography
- Ashneer Grover Biography
- Vineeta Singh Biography
- Anupam Mittal Biography
- Peyush Bansal Biography
Under20s Homepage- Click here
The whole blog was penned by Devansh Kaushal so you can follow him over social media and do check Under20s for more writings. If you liked reading this masterpiece then you can follow us on Instagram, Telegram, and Twitter.
