Bartisans is a Cocktail Mixer Brand featured in Shark Tank India 2024 by Jordan and Jovita. This article tells you about Bartisans Review, Bartisans Revenue, Bartisans Funding, Bartisans Shark Tank, Bartisans Founder, Bartisans Valuation, and a lot more.
|Jovita | Jordan
|Rs 1 Crore for 2.5% Equity
|Rs 4 Crores
|Shark Tank India 2024 – Season 3
About the founders – Bartisans
Jordan and Jovita are the co-founders of Bartisans.
Jovita is one of the serial entrepreneurs, She started designing wedding invitations. corporate gifting brand named “SUPERNATURAL”, and after this a Lighting Brand named “Shady Ideas”, after covid they shut down their lighting business and started BARTISANS after covid.
Jordan was studying in Dubai pursuing his hospitality Industry and had to return to India due to COVID. His parents are serial entrepreneurs.
About the company – Bartisans
Bartisans is a 100% Natural, Ready to Pour Cocktail Mixer Brand, every flavor of Bartisans represents a back story.
Making a Bartisans drink is as easy as mixing RUM and COKE. Bartisans started from their home kitchen, right now they have their manufacturing unit and deliver PAN India. Their vision is to add Bartisans to every happy moment of yours.
- Each Bartisan’s drink ranges between 35-65Kcal.
- Shelf Life: 12 Months
- Price Range: Bartisan’s product range varies from 450Rs, 495Rs, and 550Rs.
- Each Bottle of 400Ml can make 4 Cocktails.
Bartisans Business Model
- Bartisans has a gross margin of 70%.
- Logistics and Payment Gateway is 20%
- Dark Warehouses are in Delhi, Bangalore, and Mumbai.
- Breakage is less than 1%.
- Cocktail mixers is having a 7500 Crores market sizer in India by 20230.
- They are having sales of 80% from their own website and 20% from others
October 2023 – Rs 35 Lakhs
Nobember 2023- Rs 45 Lakghs
FY23-24 (Till Oct)- Rs 1.43 Crores
Projected FY23-24- Rs 4 Crores
FY23-24 (Till Oct) – Rs 53 Lakhs Loss
FY23-24 Projected- Rs 80 Lakhs Loss
Bartisans ask for funding in Shark Tank India 2024
Bartisans asked for a funding of Rs 1 Crore for 2.5% Equity at the valuation of Rs 40 Crores. Bartisans aim to go to D2C in the market and build a retail product so for that they need money.
Sharks Review on Bartisans Drinks
Ritesh Aggarwal felt the taste of the Smoked Pineapple and Basil Drink extremely good, Peyush Bansal tasted the ginger inside the drink which was squeezed Ginger Juice.
Aman felt the strong branding and great product of Bartisans, but he finds the market of this business is too small, and is more inclined towards a premium sector. After a certain level, the growth will be limited, for this reason, he was out.
Radhika agrees to the TAM Point of Aman, as this business does not have even a 1 Billion Dollar market and these sugary drinks will decrease in the future as the premium segment will be more health conscious, For that reason she was out of pitch.
Ritesh finds that the earlier business model of Bartisans can work great in the industry as it was of concentrated drinks but this D2C Business is a completely different segment.
B2B is a great opportunity for them, and hoping for Bartisans to build their business in the next 6 months so that they can target a clear market B2B or D2C, then they can go ahead with further talks. Till the time he is out.
Peyush finds the product ace and suggests they get a solid professional into their business who had already. build a D2C business like this. Who knows how to negotiate with the retailers, otherwise they can get into a big problem.
Vineeta appreciated the founders for their focus on the specifications and finds it very important as the back story mentioned on the packages gives a signifying message to the consumers.
She offered Rs. 48 Lakhs for 3% Equity + Rs 52 Lakhs Debt at 8% Interest for 3 Years at the valuation of Rs 16 Crores. This offer is non-negotiable.
What happened with Bartisans in Shark Tank India 2024?
Bartisans thanked Vineeta Singh for the offer and they rejected the offer since they did not need the debt at this time.
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