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THEKA COFFEE is a new-generation coffee chain that sources 100% Arabica coffee beans from a single estate and offers them to the end consumer in competitive prices. They use cold brew to make all their coffees, which are smoother, less acidic, and have higher caffeine content than regular coffees. They also have different flavors and varieties of cold brew, such as Coffee Ki Jawani (light roasted), Palang Tod (dark roasted), and Next Level (medium roasted). 😍
THEKA COFFEE is not just any coffee chain. It is a coffee sensation. It has grown from a small startup to a successful business in just four years. It has also made it to SHARK TANK INDIA, the most popular reality show for entrepreneurs in the country. 🏆
Do you like coffee? ☕
Coffee is a drink that many people love. It is made from roasted coffee beans that are ground and brewed with hot water. It has a strong flavor and aroma, and it can make you feel more awake and energetic. 😊
But did you know that there is another way to make coffee? A way that is smoother, less acidic, and has more caffeine than regular coffee? A way that is called cold brew? 🤔
Cold brew is a type of coffee that is made by steeping coarsely ground coffee beans in cold water for 16 to 36 hours. It is then filtered and bottled, and can be enjoyed cold or hot, with or without milk or sugar. 😋
Cold brew is not very common in India, where most people prefer hot coffee or tea. But there is one company that is changing that. A company that is making cold brew popular and affordable for everyone. A company that is called THEKA COFFEE. 🙌
But how did they do it? And who is behind this success? 🤔
In this blog post, you will learn the inspiring story of THEKA COFFEE and its founder, Bhupinder Madaan. You will also discover how they make their cold brew, what are their achievements, who are their customers, what are their benefits, and how you can contact them.
Are you ready? Let’s go! 🚀
Who is Bhupinder Madaan?
Bhupinder Madaan is the founder and CEO of THEKA COFFEE. He is also a teenage entrepreneur, a JoshTalk speaker, and a college dropout. 😎
He was born in Ahmedabad, Gujarat, in 2005. He was always interested in food and beverage businesses. He started his first venture when he was 13 years old. He sold ice creams on a bicycle near his school. He also learned web development, graphic design, digital marketing, and business skills. 🧠
He was not satisfied with the traditional education system. He felt that it was not teaching him the skills he needed to succeed in life. He wanted to do something different and follow his passion. 💯
So he decided to drop out of college when he was 18 years old. He wanted to start his own coffee chain and make cold brew popular in India. He had a vision and a mission. He wanted to make good coffee accessible to all across every nook and corner, and so he did by starting THEKA COFFEE that makes the best of the coffees available to everyone at the most competitive prices. 🌟
That’s how he started THEKA COFFEE in 2019.
What is THEKA COFFEE?
THEKA COFFEE is a coffee brand that sells 100% pure coffee in bottles. It is made from Arabica coffee beans, which are the best kind of beans for making coffee. They are grown in India and roasted fresh every week. 🌱
THEKA COFFEE uses a special method to make its coffee, called cold brew. This means that they soak the ground coffee beans in cold water for a long time, instead of using hot water like most other coffees. This makes the coffee smoother, less bitter, and more caffeinated. 😋
THEKA COFFEE has different flavors of coffee, such as light, medium, and dark roast. They also have some fun names for their products, such as Coffee Ki Jawani (Coffee’s Youth), Palang Tod (Bed Breaker), and Next Level (Next Level). They also have some cold brew specialties, such as mocha, latte, and frappe. 🍫
THEKA COFFEE’s mission is to make good coffee accessible to everyone in India, at affordable prices. They want to be at every nook and corner around you, with their low-cost static and movable carts. They also sell their coffee online and deliver it to your doorstep. 🚚
How did Bhupinder Madaan start THEKA COFFEE?
Bhupinder Madaan started THEKA COFFEE as a one-man show. He had no team, no office, no funding, and no customers. He had only his laptop, his phone, his skills, and his determination. 💪
He started by making cold brew at his home. He used a large container, a filter, a funnel, and some coffee beans. He steeped the coffee beans in cold water for 16 to 36 hours, depending on the roast level. He then filtered the coffee and bottled it in glass bottles. He labeled the bottles with catchy names like Coffee Ki Jawani, Palang Tod, and Next Level. He also added some flavors like vanilla, caramel, and hazelnut to some of the bottles. 🍾
He then started selling his cold brew to his friends, family, and neighbors. He used social media platforms like Facebook, Instagram, LinkedIn, and WhatsApp to find potential customers and showcase his product. He also used word-of-mouth marketing to get referrals from his existing customers. 🗣️
He soon realized that he needed to scale up his production and distribution. He needed to rent a commercial kitchen, buy more equipment, hire more people, and find more outlets to sell his cold brew. He also needed to register his company and get the necessary licenses and certifications. 📝
He decided to approach some investors and pitch his idea. He prepared a business plan, a financial projection, a market analysis, and a growth strategy. He also prepared a sample of his cold brew and some testimonials from his customers. He then contacted some angel investors, venture capitalists, and incubators who were interested in food and beverage startups. 📞
He managed to raise some funds from some of them and started expanding his business. He rented a commercial kitchen in Ahmedabad and bought more equipment like refrigerators, grinders, filters, funnels, etc. He also hired more people to join his team and handle different aspects of his business like production, quality control, packaging, delivery, marketing, sales, etc. He also registered his company as Theka Coffee Pvt. Ltd. in 2020. 🏢
He also started finding more outlets to sell his cold brew. He approached various cafes, restaurants, grocery stores, supermarkets, etc. that were willing to stock his product. He also created his own website where customers could order online and get home delivery. He also created his own app where customers could order online and get loyalty points and discounts. He also created his own social media pages where he posted engaging content, offers, contests, etc. to attract more followers and customers. 📱
He also started getting recognition from various platforms and media outlets for his work and achievements. He was invited to speak at JoshTalks events where he shared his story and inspired others to follow their dreams. He also got featured in various newspapers, magazines, blogs, podcasts, etc. as India’s youngest coffee entrepreneur and the founder of India’s first cold brew chain. 🙌
Read The 1st Theka Coffee Story: Theka Coffee “How This Amazing startup earns Rs1.8 Crore featured in Shark Tank India” | Under20s
How does THEKA COFFEE make its cold brew?
THEKA COFFEE makes its cold brew using a simple but effective process.
Here are the steps:
- They source 100% Arabica coffee beans from a single estate in Coorg, Karnataka. They choose Arabica beans because they have a smoother, sweeter, and more complex flavor than other types of coffee beans. 😋
- They roast the coffee beans in small batches 7 days prior to consumption. They roast them at different levels depending on the flavor they want to achieve. They have three levels: light roasted (Coffee Ki Jawani), medium roasted (Next Level), and dark roasted (Palang Tod). 🔥
- They grind the coffee beans coarsely using a grinder. They grind them coarsely because they want to extract the maximum flavor from the beans without making them bitter or sour. They also measure the exact amount of coffee grounds they need for each batch of cold brew. ⚖️
- They steep the coffee grounds in cold water for 16 to 36 hours using a large container, a filter, and a funnel. They steep them for different durations depending on the roast level and the flavor they want to achieve. They use cold water because it extracts less oils and acids from the beans than hot water, resulting in a smoother, less acidic, and more caffeinated coffee. 💧
- They filter the coffee using a filter and a funnel. They filter it to remove any coffee grounds or impurities that might affect the taste or quality of the cold brew. They also taste the cold brew to make sure it has the right flavor and strength. 👅
- They bottle the cold brew in glass bottles using a funnel. They bottle it in glass bottles because they want to preserve the freshness and quality of the cold brew for as long as possible. They also label the bottles with catchy names like Coffee Ki Jawani, Palang Tod, and Next Level. They also add some flavors like vanilla, caramel,
What are the benefits of drinking THEKA COFFEE?
Drinking THEKA COFFEE has many benefits for your health and happiness. Here are some of them:
- It boosts your energy and mood: Coffee contains caffeine, which is a natural stimulant that helps you feel more alert and focused. It also triggers the release of dopamine, which is a chemical that makes you feel happy and motivated. 😊
- It improves your brain function: Coffee can improve your memory, learning, concentration, and problem-solving skills. It can also protect your brain from aging and diseases like Alzheimer’s and Parkinson’s. 🧠
- It protects your heart: Coffee can lower your blood pressure, cholesterol, and inflammation levels. It can also prevent blood clots and strokes. It can also improve your blood circulation and oxygen delivery to your organs. ❤️
- It fights diseases: Coffee has antioxidants, which are substances that fight harmful molecules called free radicals that can damage your cells and cause diseases like cancer and diabetes. Coffee can also boost your immune system and help you fight infections and viruses. 💪
- It enhances your performance: Coffee can improve your physical endurance, strength, speed, and agility. It can also reduce your pain perception and fatigue levels. It can also help you burn fat and calories faster by increasing your metabolism rate. 🏃♂️
How can you buy THEKA COFFEE?
If you want to buy THEKA COFFEE and enjoy its benefits, you have many options to choose from:
- You can visit one of their outlets across India: They have over 50 outlets in different cities like Ahmedabad, Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, and more. You can find their nearest outlet on their website or on Google Maps.
- You can order online from their website: They have a user-friendly and secure website where you can browse their products, choose your flavor, quantity, and delivery option, and pay online. They also offer discounts and offers for online orders. 💻
- You can order from other platforms: They also sell their products on other online platforms like Amazon, Flipkart, BigBasket, Swiggy, Zomato, and more. You can find their products by searching for THEKA COFFEE on these platforms. 📱
- You can buy from their partners: They also have some partner restaurants and cafes that serve their coffee. You can find their partners on their website or on Google Maps. You can also ask them to add THEKA COFFEE to their menu if they don’t have it yet. 🍽️
No matter how you buy THEKA COFFEE, you can be sure that you will get the best quality and service from them. They also have a customer care team that is always ready to help you with any queries or issues. You can contact them through their website, email, phone, or social media. 📞
Summary
In this blog post, I have told you the amazing story of THEKA COFFEE, a coffee brand that was started by a teenager named Bhupinder Madaan. He loves coffee so much that he decided to make his own and sell it to people. He also got featured on a TV show called Shark Tank India, where he impressed some very rich and famous people who wanted to invest in his business. 😍
I have also told you what makes THEKA COFFEE different from other coffees, how it benefits your health and happiness, and how you can buy it easily. I hope you have learned something new and interesting from this post, and that you are curious to try THEKA COFFEE yourself. 😊
FAQs
Here are some frequently asked questions about THEKA COFFEE that you might have:
What does THEKA mean?
THEKA means shop or stall in Hindi. It is also a slang word for liquor shop in India. Bhupinder Madaan chose this name for his coffee brand because he wanted to create a catchy and quirky name that would appeal to the young and urban audience. He also wanted to show that his coffee is addictive and intoxicating like liquor, but in a good way. 😂
How long does THEKA COFFEE last?
THEKA COFFEE lasts for up to 30 days if stored in the refrigerator. It is best consumed within 15 days for optimal freshness and flavor. It is also recommended to shake the bottle well before opening and drinking it. 🥤
How much caffeine does THEKA COFFEE have?
THEKA COFFEE has about 150 mg of caffeine per 200 ml bottle. This is equivalent to about two cups of regular coffee or one cup of espresso. It is enough to give you a good boost of energy and alertness without making you jittery or nervous. 😊
Is THEKA COFFEE safe for children?
THEKA COFFEE is safe for children above 12 years of age, as long as they drink it in moderation and not too late in the day. However, it is not recommended for children below 12 years of age, as they might be sensitive to caffeine and its effects. It is also not recommended for pregnant or breastfeeding women, or people with medical conditions or allergies related to coffee or caffeine. 🙅♂️
How can I become a franchisee of THEKA COFFEE?
If you are interested in becoming a franchisee of THEKA COFFEE and joining their mission of making good coffee accessible to everyone in India, you can apply through their website or contact them through email or phone. They will guide you through the process and requirements of becoming a franchisee of their brand. They will also provide you with training, support, and marketing assistance to help you grow your business with them. 🙋♀️
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