This story focuses on Startup- India Hemp and Co which recently got featured on Shark Tank India. This blog will focus on India Hemp, India Hemp, india hemp and co, india hemp, and co shark tank, india hemp organics founder, india hemp organics funding, India hemp, and company.
Introduction to the pitch | India Hemp and Company | Shark Tank India
India Hemp is the company that produces Hemp Products and you can buy them from their website. Jayanti Bhattacharya is the founder of India Hemp and Co. She belongs to the city of startups- Banglore. In 2017 her younger sister Shalini suffered from chronic intense pain in which she could not even pick up her bags. Jayanti tried all the MRIs, City scans and went to various specialists but nothing helped. Finally, the only thing that helped her sister was good hemp.
What is India Hemp?
Hemp means Bhaang, for thousand years this is present in the Indian Culture. It provides many benefits. In 2019 Jayanti and her sister co-founded India Hemp and Co.
What is their ask for funding from Sharks?
India Hemp and co. has asked Rs 50 Lakhs in exchange for 4% Equity. Their company is valued at Rs 12.5 Crores.
Sharks Ask India Hemp and Co. | QnA | Shark Tank India
Did Jayanti face any legal problem in sourcing the hemp?
No, she did not face any kind of trouble in sourcing that moreover On 22nd November 2021, Fssai has declared hemp as a food.
Before this India Hemp and co. were bound in limitations such as they could not list their product on e-commerce sites like Amazon and Big Basket. This was the reason behind their slow growth.
How many SKUs do India Hemp and Co. have?
They are having 12 SKUs.
Is Hemp allowed legally in India?
Yes, it is allowed. There is a difference between hemp and hash. There are two strains Hemp and Mariana. Mariana contains TNC whereas hemp does not have that.
Sharks have tasted Hemp Brownies brought by Jayanti and then they asked questions following it.
How much percentage composition of Hemp is present?
There is 15% Hemp in the trial product and Brownies contains 25% of Hemp.
Why there is no taste in the brownies?
The Hemp Brownies are a little bit bitter and they are nutritious. They have a high protein content, high anti-inflammatory, and high fiber. It has got a complete amino profile.
They have complete plant-based protein and in 4 tablespoons of protein, you avail 37 Grams of protein.
What are the sales of India Hemp and Co?
They have clocked sales of 20 Lakhs annually in the financial year of 2020-21. This year they have clocked 13Lakhs till now and will end this year at 27 Lakhs.
Why the sales are so less?
Jayanti gave the restrictions as a reason behind their low sales. Anupam Mittal (Shark) compared sales of the rival company – Bombay Hemp to them and they are very higher in number. In the reply to that Jayanti said that the reason is their existence tenure which is 8 years while India hemp has started just 2 years back.
What is the source of selling their products?
They are selling their hemp on their website and now they are getting the traffic organically. Google ads have allowed them to advertise their product now.
How many sales they have clocked in the last 3 months?
India hemp has clocked sales of 3 Lakhs in the previous month and 2.7 Lakhs in the current month
Sharks investing in India Hemp and Co | Shark Tank India
Peyush Bansal
He said that India Hemp’s product is very unique and She is also a good entrepreneur. Nutrition is genric and is good for health. Technology is not used here very much so he decided to out himself.
Anupam Mittal
Whenever a new company starts, they first stand their 2 to 3 hero products but in your case, you are making dog/cat food as well as Proteins and snacks for human beings. This puts a very bad impact on the consumer while buying from your company.
This is a growing industry and you are distracted because you are not having even a single hero product. Now Government has given clearance to this niche so there will be going to be huge competition. He wants to out himself.
Ashneer Grover
He does not look that India Hemp has created the market for their products as they are not having their own decision of getting in one niche. When you are feeding a dog so on the same brand you can not sell to humans. This is not scalable
Jayanti asked that are you not taking me seriously because I am a woman?
All of the sharks had a very surprising reaction to this.
Aman Gupta
He was earlier teaming up with Namita Thapar to make an offer but after listening to this question from Jayanti He made himself out from the offer and wished her all the best for the future.
Namita Thapar
She said that she does not think that Jayanti is distracted, or having problems asking questions from sharks. There She got to know that a maximum share of 35% in revenue is bagged by Hemp’s hearts.
Namita made an offer of Rs 20 Lakhs for 10% Equity and 30 Lakhs as Debt at a 12% Interest rate.
Where did the deal go wrong?
Jayanti after talking to her financial expert ( Shalini) made a counteroffer in which she asked for Rs 50 Lakhs as Debt or Rs 50 Lakhs on a convertible note.
Namita made a statement that her offer is non-negotiable. Jayanti rejected that offer and said that she cannot take that offer.
RanVijay Sinngha gifted her an offer from Flipkart in which India Hemp can host their products on their platform
Biographic Table of India Hemp and Co.
| Company Name | India Hemp and Co. |
| Founders | Jayanti Bhattacharya and Shalini Bhattacharya |
| City | Banglore- The city of Startups |
| Business Category | Hemp ( Bhaang in Hindi) |
| Valuation | 12.5 Crores |
| Investors | None |
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