Startups

How WOW Skin Science Became a Leading Skincare Startup in India? | Funding, Investors, Products, Founders & Valuation

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Do you love taking care of your skin? Do you like using natural and vegan products that are good for you and the environment? Do you want to learn more about a skincare startup that is making waves in India and beyond? If you answered yes to any of these questions, then this blog post is for you!

In this post, I will tell you everything you need to know about WOW Skin Science, a skincare startup that offers a range of products for different skin types and concerns. You will learn about their products, founders, valuation, growth story, funding, investors, product range, and influencers endorsed by WOW Skin Science. You will also get some tips on how to use their products and achieve glowing skin.

But before we dive into the details, let me explain what a startup is and why it is important to know about them.

What is WOW Skin Science?

WOW Skin Science is a skincare startup that offers natural and vegan products that are free from harmful chemicals such as sulphates, silicones, parabens, mineral oil, and artificial colors. Their products are made with high-quality ingredients from nature that are inspired by the Himalayas. Their products are also safe, effective, cruelty-free, dermatologically tested, and eco-friendly.

WOW Skin Science was founded in 2013 by two brothers from Delhi named Manish Chowdhary and Karan Chowdhary. They wanted to create a brand that would provide affordable and quality skincare products to Indian consumers who were looking for natural alternatives to the synthetic products available in the market. They started with a small team of 10 people and launched their first product: an apple cider vinegar shampoo.

Since then, WOW Skin Science has grown rapidly and expanded its product range to include face washes, toners, serums, creams, masks, body washes, lotions, scrubs, oils, and more. They have also launched different collections based on different ingredients such as vitamin C, coconut milk, argan oil, onion black seed oil, activated charcoal, and more.

WOW Skin Science has also become one of the leading online beauty brands in India, selling their products through their own website, Amazon, Flipkart, Nykaa, and other platforms. They have also entered the offline market by partnering with retail stores such as Health & Glow, Reliance Trends, Metro Cash & Carry, and more.

WOW Skin Science has also gained popularity among celebrities and influencers who endorse their products and share their reviews with their fans. Some of the famous names who have collaborated with WOW Skin Science are Bhumi Pednekar, Shilpa Shetty Kundra, Mouni Roy, Rakul Preet Singh, Nora Fatehi, and more.

How Much is WOW Skin Science Worth?

WOW Skin Science is one of the fastest-growing skincare startups in India and has achieved a lot of success in a short span of time. According to a report by Inc42, WOW Skin Science had a revenue of Rs 350 crore in the financial year 2019-20, which was a 300% growth from the previous year. They also claimed to have a customer base of over 5 million and a repeat purchase rate of over 50%.

WOW Skin Science has also raised funds from various investors to support their growth and expansion plans. In 2019, they raised $50 million from ChrysCapital, one of the largest private equity firms in India. In 2020, they raised another $50 million from Sequoia Capital India, one of the most prominent venture capital firms in the world.

According to some estimates, WOW Skin Science is valued at over $400 million as of 2020, which makes it one of the most valuable skincare startups in India.

What is the Growth Story of WOW Skin Science?

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WOW Skin Science has achieved remarkable growth and success in the past few years, thanks to its innovative products, customer-centric approach, and digital marketing strategy.

One of the key factors that contributed to their growth was their focus on creating products that catered to the needs and preferences of Indian consumers. They understood that Indian consumers were becoming more aware and conscious of their skin health and were looking for natural and safe products that would suit their skin type and concerns. They also realized that there was a gap in the market for such products, as most of the existing brands were either too expensive, too synthetic, or too generic.

To fill this gap, WOW Skin Science created products that were made with natural ingredients that were sourced from the Himalayas and other regions. They also ensured that their products were free from harmful chemicals that could damage the skin or cause side effects. They also made sure that their products were effective and delivered results that customers could see and feel.

Another factor that helped them grow was their customer-centric approach. They listened to their customer’s feedback and suggestions and used them to improve their products and services. They also engaged with their customers through social media, email, phone, and chat, and provided them with support, guidance, and education. They also rewarded their loyal customers with discounts, offers, referrals, and loyalty programs.

A third factor that boosted their growth was their digital marketing strategy. They leveraged the power of online platforms such as Amazon, Flipkart, Nykaa, and their own website to reach millions of customers across India. They also used social media platforms such as Facebook, Instagram, YouTube, and TikTok to create awareness, interest, and trust among their target audience. They also collaborated with celebrities and influencers who promoted their products and shared their reviews with their followers.

By using these strategies, WOW Skin Science was able to grow its revenue, customer base, market share, and brand recognition in a highly competitive and crowded market.

What are the Benefits of Using WOW Skin Science Products?

WOW Skin Science products offer many benefits for your skin health and beauty. Here are some of them:

  • They are natural and vegan, which means they are made with plant-based ingredients that are good for you and the environment.
  • They are free from harmful chemicals such as sulphates, silicones, parabens, mineral oil, and artificial colors, which means they are safe for your skin and do not cause any side effects.
  • They are effective and result-oriented, which means they work on your skin problems and give you visible results.
  • They are suitable for all skin types and concerns, which means you can find a product that matches your skin needs and goals.
  • They are affordable and accessible, which means you can buy them online or offline at reasonable prices.

How to Use WOW Skin Science Products?

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WOW Skin Science products are easy to use and follow a simple routine. Here is how you can use them:

  • Step 1: Cleanse your face with a face wash that suits your skin type. For example, if you have oily or acne-prone skin, you can use the Apple Cider Vinegar Foaming Face Wash with Brush that cleanses your pores and balances your skin pH. If you have dry or sensitive skin, you can use the Aloe Vera Face Wash with Brush that hydrates and soothes your skin.
  • Step 2: Tone your face with a mist toner that refreshes and prepares your skin for the next steps. For example, if you want to brighten your complexion and reduce pigmentation, you can use the Vitamin C Skin Mist Toner that boosts collagen production and fights free radicals. If you want to calm your skin and reduce inflammation, you can use the Coconut Clarifying Micellar Water that removes impurities and moisturizes your skin.
  • Step 3: Apply a serum that targets your specific skin concern or goal. For example, if you want to reduce wrinkles and fine lines, you can use the Retinol Face Serum that stimulates cell renewal and improves elasticity.
  • Step 4: Moisturize your face with a cream that nourishes and protects your skin. For example, if you want to hydrate and plump your skin, you can use the Coconut Water Full Cream with Hyaluronic Acid that locks in moisture and smooths your skin. If you want to repair and rejuvenate your skin, you can use the Vitamin C Face Cream that restores your skin barrier and enhances your glow.
  • Step 5: Use a mask once or twice a week to deep cleanse and detoxify your skin. For example, if you want to remove dirt and impurities from your pores, you can use the Activated Charcoal Clay Face Mask that draws out toxins and exfoliates your skin. If you want to soothe and refresh your skin, you can use the Fuji Matcha Green Tea Clay Face Mask that cools and calms your skin.

For your body, you can use a body wash that cleanses and moisturizes your skin. For example, if you want to hydrate and soften your skin, you can use the Coconut Milk & Argan Oil Body Wash that nourishes and conditions your skin. If you want to exfoliate and renew your skin, you can use the Ubtan Body Wash that removes dead skin cells and brightens your skin.

After showering, you can apply a body lotion or butter that hydrates and protects your skin. For example, if you want to moisturize and smooth your skin, you can use the Coconut Milk & Argan Oil Lotion that absorbs quickly and leaves your skin silky. If you want to pamper and indulge your skin, you can use the Body Butter Citrus that melts into your skin and gives you a refreshing scent.

For your hair, you can use a shampoo and conditioner that suit your hair type and concern. For example, if you have dry or damaged hair, you can use the Coconut Milk Shampoo and Conditioner that repair and restore your hair. If you have frizzy or unmanageable hair, you can use the Moroccan Argan Oil Shampoo and Conditioner that smooth and tame your hair.

You can also use a hair oil or serum that nourishes and strengthens your hair. For example, if you want to promote hair growth and reduce hair fall, you can use the Onion Black Seed Hair Oil that stimulates blood circulation and prevents breakage. If you want to add shine and softness to your hair, you can use the 10-in-1 Hair Oil that moisturizes and conditions your hair.

You can also use a hair mask or spray that revitalizes and protects your hair. For example, if you want to repair and rejuvenate your hair, you can use the Coconut Milk Hair Mask that penetrates deep into your hair shafts and repairs them. If you want to refresh and style your hair, you can use the Hair Revitalizer Spray that adds volume and bounce to your hair.

Summary

WOW Skin Science is a skincare startup that offers natural and vegan products for different skin types and concerns. They have products for face, body, and hair that are made with high-quality ingredients from nature that are inspired by the Himalayas. They are also free from harmful chemicals, cruelty-free, dermatologically tested, and eco-friendly.

WOW Skin Science was founded in 2013 by two brothers from Delhi who wanted to create a brand that would provide affordable and quality skincare products to Indian consumers. They started with an apple cider vinegar shampoo and now have a range of products based on different ingredients such as vitamin C, coconut milk, argan oil, onion black seed oil, activated charcoal, and more.

WOW Skin Science has grown rapidly and become one of the leading online beauty brands in India. They have also entered the offline market by partnering with retail stores. They have also raised funds from various investors and are valued at over $400 million as of 2020.

WOW Skin Science has also gained popularity among celebrities and influencers who endorse their products and share their reviews with their fans. Some of the famous names who have collaborated with WOW Skin Science are Bhumi Pednekar, Shilpa Shetty Kundra, Mouni Roy, Rakul Preet Singh, Nora Fatehi, and more.

WOW Skin Science products offer many benefits for your skin health and beauty. They are natural, vegan, effective, suitable, affordable, and accessible. You can use them by following a simple routine for face, body, and hair.

Call to Action

If you are interested in trying out WOW Skin Science products for yourself or for someone else, then don’t wait any longer! Visit their website or any of their online or offline partners today and order their products at amazing prices. You can also follow them on their social media platforms to get updates on their latest launches, offers, tips, contests, and more.

You can also share this blog post with your friends and family who might be interested in learning more about WOW Skin Science and their products. You can also leave a comment below and let me know what you think of this post and if you have any questions or suggestions for me.

I hope you enjoyed reading this blog post and learned something new and useful. Thank you for your time and attention. Have a wonderful day and stay healthy and happy! 😊

FAQs

Here are some frequently asked questions that you might have about WOW Skin Science and their products.

Q: Are WOW Skin Science products organic?

A: WOW Skin Science products are not certified organic, but they are made with natural ingredients that are sourced from the Himalayas and other regions. They are also free from harmful chemicals such as sulphates, silicones, parabens, mineral oil, and artificial colors.

Q: Are WOW Skin Science products suitable for sensitive skin?

A: WOW Skin Science products are suitable for all skin types, including sensitive skin. They are also dermatologically tested for safety and quality. However, if you have any specific skin condition or allergy, it is advisable to do a patch test before using any product.

Q: How long does it take to see results from using WOW Skin Science products?

A: The results from using WOW Skin Science products may vary depending on your skin type, condition, and concern. However, generally speaking, you can expect to see visible results within 4 to 6 weeks of regular use.

Q: Where can I buy WOW Skin Science products?

A: You can buy WOW Skin Science products from their official website or any of their online or offline partners such as Amazon, Flipkart, Nykaa, Health & Glow, Reliance Trends, Metro Cash & Carry, and more.

Q: How can I contact WOW Skin Science customer care?

A: You can contact WOW Skin Science customer care by calling them at +91-80-42896000 or emailing them at support@buywow.in. You can also chat with them on their website or social media platforms.

References

Here are some of the websites that I used to research and write this blog post:

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