How Cultfit Became India’s Biggest Fitness Startup?: Product, Founders, Valuation, Growth Story, Funding, Investors, Product Range, and Influencers

Cultfit is a fitness startup that offers digital and offline experiences across fitness, nutrition, and mental well-being. Learn how it became India’s fitness startup with its product, founders, valuation, growth story, funding, investors, product range, and influencers. Click here to read more.

What is Cultfit?

Cultfit is a fitness startup that offers digital and offline experiences across fitness, nutrition, and mental well-being. It is a startup that aims to make fitness fun and easy for everyone.

Cultfit has four main products: cult.fit, eat.fit, mind.fit, and care.fit. Each product caters to a different aspect of health and wellness. You can access these products through the Cultfit app or website.

Cultfit also has offline centers where you can attend group classes or consult with experts. You can find these centers in various cities across India.

Cultfit is not just any fitness startup. It is a startup that offers personalized and holistic solutions for your health and wellness goals. It is also a startup that has a community of like-minded people who support and motivate each other.

How did Cultfit start?

Cultfit started as an idea in the minds of Mukesh Bansal and Ankit Nagori who were passionate about health and fitness. Here is how they turned their idea into reality:

The idea

Mukesh Bansal and Ankit Nagori had always been interested in health and fitness. They had also been successful entrepreneurs who had founded or worked in companies like Myntra, Flipkart, etc.

They wanted to create their own platform that would offer holistic health and wellness solutions for everyone. They decided to name their platform Cure.fit (later rebranded as Cultfit), which was inspired by their vision to cure people’s lifestyle problems with fit solutions.

The launch

They launched their platform in 2016 with an initial investment of $15 million. They started with offering cult.fit, which was the product that offered fitness workouts for various levels and goals.

They created their own app and website where people could book and attend online or offline classes. They also opened their own centers where people could join group classes led by trained coaches.

They also started marketing their platform through social media platforms such as Instagram, YouTube, etc. They created engaging content and campaigns that showcased their products and their benefits. They also collaborated with influencers and celebrities who used and promoted their products.

The growth

They soon started getting positive feedback and reviews from their customers. They also started getting more users and subscribers for their products. They realized that they had tapped into a huge market that had a lot of demand and potential.

They decided to expand their product range and offer more products for nutrition, mental well-being, and health care. They also decided to expand their offline presence and open more centers in more cities across India.

They also decided to raise more funds from external investors to scale up their operations and reach more customers. They also decided to partner with more influencers and celebrities who liked their products or were interested in health and fitness.

They achieved exponential growth in terms of revenue, customer base, product range, offline network, etc. They became one of the leading fitness startups in India.

Also Read: How BadFit Became India’s Coolest Clothing Brand: Valuation, Growth Story, Funding, Investors, Product Range, and Influencers

What are the products of Cultfit?

Cultfit has four main products that cater to different aspects of health and wellness. Here are the main features and benefits of each product:

Cult.fit

This is the product that offers fitness workouts for various levels and goals. You can choose from different types of workouts, such as:

• Strength and Conditioning: These are workouts that improve your strength, endurance, power, agility, etc. They use different equipment, such as dumbbells, kettlebells, resistance bands, etc.
• Yoga: These are workouts that improve your flexibility, balance, posture, breathing, etc. They use different poses, movements, and techniques.
• Dance Fitness: These are workouts that improve your cardio, coordination, rhythm, etc. They use different styles of dance, such as Bollywood, Zumba, Bhangra, etc.
• Boxing: These are workouts that improve your speed, reflexes, stamina, etc. They use different skills and drills of boxing, such as punches, jabs, hooks, etc.
• HRX: These are workouts that are designed by Hrithik Roshan, a famous actor and fitness icon. They use different exercises that target different body parts and muscles.

You can access these workouts through the Cultfit app or website where you can book and attend online or offline classes. You can also access these workouts through the offline centers where you can join group classes led by trained coaches.

The benefits of cult.fit are:

• It is personalized: You can choose the workouts that suit your level and goal. You can also track your progress and performance on the app or website.
• It is fun: You can enjoy the workouts with music, games, challenges, etc. You can also interact with other users or coaches on the app or website.
• It is effective: You can see the results of the workouts on your body and mind. You can also get tips and feedback from the coaches on how to improve your fitness.

Eat.fit

This is the product that offers healthy food delivery for various diets and preferences. You can choose from different types of food, such as:

• Breakfast: These are food items that give you energy and nutrition for the day. They include items such as oats, idli, paratha, sandwich, etc.
• Lunch and Dinner: These are food items that give you balance and satisfaction for the meal. They include items such as rice, roti, dal, curry, salad, etc.
• Snacks: These are food items that give you taste and variety for the snack. They include items such as chaat, momo, samosa, cake, etc.
• Beverages: These are food items that give you hydration and refreshment for the drink. They include items such as juice, smoothie, tea, coffee, etc.

You can access these food items through the Cultfit app or website where you can order and get them delivered at your doorstep. You can also access these food items through the offline centers where you can eat them at the cafeteria.

The benefits of eat.fit are:

• It is healthy: The food items are made with fresh and natural ingredients. They are also low in calories, fat, sugar, salt, etc.
• It is tasty: The food items are cooked with different spices and flavors. They are also customized to your palate and preference.
• It is convenient: The food items are delivered in hygienic and eco-friendly packaging. They are also ready to eat or heat.

Mind.fit

This is the product that offers mental well-being sessions for various needs and moods. You can choose from different types of sessions, such as:

• Meditation: These are sessions that help you relax and calm your mind. They use different techniques, such as breathing, visualization, mantra, etc.
• Yoga Nidra: These are sessions that help you sleep and rest your body. They use different stages of relaxation, such as awareness, intention, rotation, etc.
• Therapy: These are sessions that help you cope and heal from your problems. They use different methods, such as counseling, coaching, hypnotherapy, etc.
• Music: These are sessions that help you enjoy and express your emotions. They use different genres of music, such as classical, jazz, rock, etc.

You can access these sessions through the Cultfit app or website where you can book and attend online or offline sessions. You can also access these sessions through the offline centers where you can join group sessions led by trained experts.

The benefits of mind.fit are:

• It is holistic: The sessions cover all aspects of mental well-being, such as stress, anxiety, depression, happiness, etc.
• It is supportive: The sessions provide you with guidance and feedback from the experts. They also provide you with a community of like-minded people who support and motivate each other.
• It is effective: The sessions show you the results of the sessions on your mood and mindset. You can also get tips and feedback from the experts on how to improve your mental well-being.

Care.fit

This is the product that offers health care services for various conditions and concerns. You can choose from different types of services, such as:

• Doctor Consultation: These are services that help you consult with a doctor for your health issues. You can choose from different specialties, such as general medicine, gynecology, pediatrics, dermatology, etc.
• Diagnostics: These are services that help you get tests and scans for your health diagnosis. You can choose from different tests and scans, such as blood test, urine test, x-ray, ultrasound, etc.
• Pharmacy: These are services that help you get medicines and supplements for your health treatment. You can choose from different medicines and supplements, such as antibiotics, vitamins, probiotics, etc.
• Health Checkup: These are services that help you get a comprehensive checkup for your health status. You can choose from different packages, such as basic, advanced, premium, etc.

You can access these services through the Cultfit app or website where you can book and avail online or offline services. You can also access these services through the offline centers where you can visit and get the services.

The benefits of care.fit are:

• It is convenient: The services are available at your fingertips or doorstep. You can book and avail the services anytime and anywhere.
• It is affordable: The services are priced reasonably and transparently. You can also get discounts and offers on the services.
• It is quality: The services are provided by qualified and experienced professionals. They are also verified and accredited by the authorities.

Who are the founders of Cultfit?

Cultfit was founded by two entrepreneurs who had a passion for health and fitness. They are:

• Mukesh Bansal: He is the co-founder and CEO of Cultfit. He is also the founder of Myntra, an online fashion platform. He is a graduate of IIT Kanpur and has worked in various companies like Deloitte, EY, etc. He is also an avid reader and runner.
• Ankit Nagori: He is the co-founder and chief operating officer of Cultfit. He is also the former chief business officer of Flipkart, an online retail platform. He is a graduate of IIT Guwahati and has worked in various companies like McKinsey, Zomato, etc. He is also a sports enthusiast and cyclist.

They started Cultfit with a vision to make health and fitness accessible and enjoyable for everyone. They have also built a strong team of professionals who share their vision and values.

What is the valuation of Cultfit?

Cultfit has not disclosed its current valuation publicly. However, according to some estimates, Cultfit is valued at around $800 million based on its revenue, customer base, product range, online presence, celebrity endorsement, etc.

The valuation of Cultfit reflects its strong brand equity, loyal customer base, wide product range, online presence, celebrity endorsement, etc.

How much funding has been raised by Cultfit so far?

Cultfit has raised around $400 million in its funding rounds so far. It plans to use the funds for expanding its product portfolio, increasing its offline presence, hiring more talent, and enhancing its technology and operations.

Cultfit aims to raise more funds in the future to scale up its business and reach more customers.

Who are the investors in Cultfit?

Cultfit has raised funds from various investors who have backed its vision and growth. Here are some of the main investors in Cultfit:

• Accel Partners: This is a venture capital firm that invests in early-stage startups with high potential and scalability. Accel Partners invested in Cultfit in 2016 as its first institutional investor.
• Chiratae Ventures: This is a venture capital firm that invests in early-stage startups with innovation and differentiation. Chiratae Ventures invested in Cultfit in 2016 as its seed investor.
• Kalaari Capital: This is a venture capital firm that invests in early-stage startups with consumer focus and technology edge. Kalaari Capital invested in Cultfit in 2017 as its Series A investor.
• Tencent Holdings: This is a technology conglomerate that invests in internet-based startups with global reach and impact. Tencent Holdings invested in Cultfit in 2018 as its Series B investor.
• Temasek Holdings: This is a sovereign wealth fund that invests in diversified sectors and markets with long-term value creation. Temasek Holdings invested in Cultfit in 2019 as its Series C investor.
• Unilever Ventures: This is a corporate venture capital arm that invests in consumer-focused startups with growth potential and strategic alignment. Unilever Ventures invested in Cultfit in 2020 as its Series D investor.

Who are the influencers endorsed by Cultfit?

Cultfit has partnered with various influencers and celebrities who have endorsed its platform and products. Here are some of the main influencers endorsed by Cultfit:

• Hrithik Roshan: He is a Bollywood actor who is known for his movies and fitness. He is also the brand ambassador and co-owner of Cultfit. He has featured in various campaigns and videos of Cultfit. He has also designed his own workouts for cult.fit.
• Shilpa Shetty Kundra: She is a Bollywood actress who is known for her movies and yoga. She is also the brand ambassador and co-owner of mind.fit. She has featured in various campaigns and videos of mind.fit. She has also created her own yoga sessions for mind.fit.
• Tiger Shroff: He is a Bollywood actor who is known for his movies and martial arts. He is also the brand ambassador and co-owner of cult.fit. He has featured in various campaigns and videos of cult.fit. He has also performed his own stunts for cult.fit.
• Kareena Kapoor Khan: She is a Bollywood actress who is known for her movies and style. She is also the brand ambassador and co-owner of eat.fit. She has featured in various campaigns and videos of eat.fit. She has also shared her own diet tips for eat.fit.

Why should you join Cultfit?

Cultfit is the best platform for fitness, nutrition, mental well-being, and health care in India for many reasons, such as:

• It is holistic: Cultfit covers all aspects of health and wellness with its four products: cult.fit, eat.fit, mind.fit, and care.fit. You can get personalized and comprehensive solutions for your health and wellness goals.
• It is convenient: Cultfit is available at your fingertips or doorstep. You can access its products through the app or website, or through the offline centers. You can also get discounts and offers on its products.
• It is fun: Cultfit makes health and wellness fun and easy. You can enjoy its products with music, games, challenges, etc. You can also interact with other users or experts on the app or website.
• It is effective: Cultfit shows you the results of its products on your body and mind. You can also get tips and feedback from the experts on how to improve your health and wellness.

Summary

Cultfit is a fitness startup that offers digital and offline experiences across fitness, nutrition, mental well-being, and health care. It was launched by Mukesh Bansal and Ankit Nagori who were passionate about health and fitness. It has grown rapidly since then with its valuation, growth story, funding, investors, product range, and influencers.

Cultfit works in three simple steps: download the app, choose your plan, use and enjoy. Cultfit has many features that make it different and better than any other platform, such as holisticness, convenience, fun, and effectiveness.

So what are you waiting for? Join Cultfit today and get ready to transform your health and wellness! 😊

FAQs

Here are some frequently asked questions about Cultfit:

References

Here are some of the reference sites from which I researched content for this blog post:

1: The Official Page of Cultfit

2: Mukesh Bansal’s Fitness Startup: Cultfit by YourStory

3: Fitness Startup Cultfit Raised 800 Million

4: CureFit Raised Funding from Tencent (Published by Inc42)

5: CultFit Instagram Handle

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